Our Story

In a world with an unquenchable thirst for the ideal diet, our goal at PlantX is to educate people on the benefits of a plant-based lifestyle, eliminating the barriers of entry for everyone. A busy lifestyle usually translates to less time to shop and cook for ourselves, especially with real, healthy ingredients. PlantX solves problems like these, while crushing misconceptions, and aiming to help you lead a longer, healthier, and happier life.

Learning the benefits of a plant-based lifestyle is only the beginning.

Planing Now to Grow a Better Tomorrow.

A plant-based lifestyle is much more than just a diet. It’s a way to connect to nature, to each other, and work toward a kinder and cruelty-free future for everyone on the planet. In addition to educational resources, PlantX is an ever-expanding online marketplace for all things health and wellness.

We’re in this Together!

Shop with confidence at PlantX. We’ve done the work for you and everything we endorse meets our guidelines for personal health and wellness morals. If it isn’t plant-based, we don’t offer it.

PlantX is committed to promoting awareness about the plant-based way of life and has created a dynamic platform where health enthusiasts of all types can engage and share their best practices.

The PlantX Promise:

We firmly believe that everything we put into our bodies should be made from natural ingredients, avoid harming the environment, and available at an affordable price.

In order to make the world a better place, PlantX vows to educate and empower all those interested in a plant-based lifestyle. Maintaining accessibility is key, and whether you follow a plant-based lifestyle or are a flexitarian, you can always count on PlantX.

The PlantX Team

Sean Dollinger PlantX Founder

A serial entrepreneur who, at the age of 17, started a delivery company that quickly grew into the largest of its type in Canada.

In 2014, he launched Namaste Technologies—his first public company. Since leaving Namaste in March of 2019, Mr. Dollinger has gone on to provide advisory services for three public companies which have seen their market caps double in just three short months. Mr. Dollinger is also a vegan who truly understands the plant-based market.

Priti Wilson

With around 30 years of merchandising and buying experience, Priti’s main focus is driving sales, profit, and brand awareness for the PlantX UK business.

Having graduated with an honours degree in business management, she has a keen eye for details and numbers and is driven to achieve strong results.

Being brought up in a predominantly plant-based home, she fully understands how important vegan ingredients are to support a healthy and happy lifestyle.

Alex Hoffman

With 15 years in the creative field, Alexandra's passion for design and brand development shines.

A key player in PlantX's early days, she led brand marketing, implemented growth processes, and collaborated on refining the brand message. Since August 2020, Ms. Hoffman serves as PlantX Life Inc.'s (CSE: VEGA) Chief Marketing Officer and Director, overseeing marketing, design, digital teams, and overall branding.

Julia Frank COO

Is an experienced Marketing, Brand and Business Development Manager, who has worked multiple years for companies like BMW and Daimler in Germany.

She is holding an MBA as well as a Masters Degree in Digital Entrepreneurship and has successfully set up brand & company strategies. As the face of PlantX, Julia focuses on a healthy and active lifestyle, loves to cook plant-based recipes and travels the world to experience as many different cultures as possible.

Jaclyn Hoffman

Jaclyn has been the Creative Director at PlantX Life Inc. since its inception. She oversees all creative projects, working with teams of designers, copywriters, web developers, and marketing specialists to align content with the company’s brand and strategy. Jaclyn plays a key role in shaping the marketing strategies for all PlantX brands.

She holds a Bachelor of Arts in Art History, and an Associate Degree in Graphic Design.