Cafédirect - Roast & Ground Coffee (Fairtrade) Multiple Aromas

Quick Description

Cafédirect’s Roast and Ground Coffee caresses nostrils and tantalises senses with its global, fair trade and perfectly balanced 100% Arabica ground coffee. 

Key Information

• Nothing but 100% ground Arabica beans
• Varying intensities and flavour profiles
• Notable flavours from around the world
• Fairtrade and sustainable
• Donates 50% of profits to charities
• Decaf option available

Product Overview

Seize every day, from the moment you wake up, with Cafédirect’s Roast & Ground Fairtrade Coffee. Offering exceptional flavours from unique climates, every coffee bean is shaped and influenced by the land. 

For over 30 years, Cafédirect has been focused on improving farmers' livelihoods by working in partnership with growers and farmers. In that time it has given back £30 million to those same farmers to provide them with more resources.

Cafédirect is proud to be the UK’s first and largest Fairtrade hot drinks company. 

For cafetières use 1 tablespoon of coffee per cup, and add hot water to the top. Stir, leave for 4 minutes, then plunge it down and enjoy.

Cafédirect's Roast & Ground Coffee Mayan Gold

Worship yourself with Cafédirect’s Mayan Gold Roast & Ground Coffee. Smooth and sultry with a caramel twist, this full-bodied variety is magnificently smooth. These beans grow at breathtakingly high altitudes above Chiapas and Oaxaca in Mexico. This strength 5 experience is perfect for those mornings when you just can’t seem to roll out of bed.

Cafédirect's Roast & Ground Coffee Kilimanjaro

Delicate with hints of vanilla praline, Cafédirect’s Kilimanjaro Roast & Ground Coffee is lively with complex flavours and hints of blackcurrant. These Arabica beans are grown on incredibly fertile volcanic soil on Mount Kilimanjaro in Tanzania. The beans are watered by the melting of glacial snow caps that flow into nearby streams.

Cafédirect's Roast & Ground Coffee Decaffeinated Macchu Picchu

Cafédirect’s rich Decaffeinated Macchu Picchu Roast & Ground Coffee is silky with subtle orange and dark chocolate aftertastes. No jittery nerves or sleepless nights with the decaf version of the bestselling Machu Picchu coffee. These Arabica beans are handpicked only when perfectly ripe. 

Ingredients

Cafédirect's Roast & Ground Coffee Mayan Gold: Fairtrade Arabica Coffee (100%)
Cafédirect's Roast & Ground Coffee Kilimanjaro: Fairtrade Arabica Coffee (100%)
Cafédirect's Roast & Ground Coffee Decaffeinated Macchu Picchu: Fairtrade Arabica Coffee (100%)

Frequently Asked Questions

What does Cafédirect do to promote sustainability and earn a Fairtrade certification?

Cafédirect pays social premiums for the crops it uses and it reinvests at least one-third of the yearly profits back into the farming communities. 

It has already given back over 50% of its profits to 40 farming communities across 14 countries. Additionally, the Arabica bean producers hold two out of eight seats on the Cafédirect Board and directly impact company ethos and decisions.